• August 1, 2021

Professional engagement: how to stimulate your team on a daily basis?

professional engagement

Professional engagement can be understood as the behavior of a company’s professionals who show commitment and focus with the organization’s goals. By dedicating themselves, they will also meet their personal goals. But for that, some actions are necessary internally.

Having engaged employees, “wearing the company’s shirt” and really focused on doing more and better… Ah, this is undoubtedly the ideal scenario pursued by any manager on a daily basis, isn’t it?

A positive work environment where everyone can give their best, reflecting on the quality of delivery to the end customer.

Synergy is undoubtedly extremely important for any business to prosper, retaining talent and having continuous innovation conditions.

Promoting professional engagement, however, is not exactly an easy and precise mission to execute.

In fact, it takes a lot of attention to detail to manage people while keeping the company’s interests up to date.

In this article, we take a closer look at the concept of professional engagement: what is it and why is it important?

We are also talking about actions that you can put into practice in your business so that this is constantly present.

Come on? Good reading!

What is professional engagement?

Professional engagement occurs when companies manage to have professionals committed to the goals and objectives of the business and, through this, achieve their personal aspirations.

It is an indicator of success tied to any organization. A positive work environment is the engine to innovate and grow.

More than that, it is crucial to ensure customer focus , something so important to ensure growth and a competitive edge with the competition.

Engaged employees understand their role within a company’s processes and understand how essential daily dedication is.

It is from there that it is possible to innovate. When people not only stay but understand that they are a fundamental part of the whole.

Note, too, that professional engagement is not necessarily linked to happiness. Ideally it should be – but it’s not always like that.

It is obvious that most of the time, when the organizational climate is positive and he is engaged, he will possibly be happy.

But good people management can identify whether or not a person is at ease as a whole.

We are all human beings and the personal side cannot be ignored – even if it doesn’t directly affect job performance.

Therefore, here is a good practice tip in the administrative management of a company: know how to listen to your employees. In all moments.

The feeling of belonging is more evident when people really feel welcomed and there is an interest in listening to what you have to say.

Why is professional engagement important?

When there is a connection between employee and company, as a matter of fact, things change level.

People engaged with the organization tend to be proactive, committed and essential to innovate and of course: ensure the success of your company ‘s customer .

Having the so-called “sense of ownership” is something that any manager would like and that professional engagement brings to the daily work.

The employee, when actually engaged, is not concerned/contented with just carrying out their activities within their work routine.

He signs a pact to contribute to the success of the business, which, consequently, will satisfy him as a professional and as a person.

This, of course, makes all the difference. It is reflected in the improvement of internal processes, through the development of better products or services.

Or else for excellence in customer service to actions that retain these customers. Anyway: everything that needs to be improved, who is really engaged will “embrace”.

Professional disengagement

However, otherwise the result is directly proportional. When you have people who are professionally disengaged, the company’s results reflect that.

People who just want to fulfill their working hours and minimally fulfill their activities may not even harm the company.

However, they will be totally stagnant and preventing some process from improving, or killing some innovation at the root for simply not wanting to do it.

More than that, it can affect an industry as a whole – especially if they are in a leadership position. Imagine the reflection that this will have for your followers?

Are you correctly evaluating the performance of your sales team? Listen and understand how to do it:


Seeing work only as an obligation (and not as an opportunity to provide a differential to society) generates this lack of commitment.

So yes, engagement depends on the individual. But, before leaving “pointing the finger”, the company needs to reflect on whether it is really contributing to the professional engagement to occur.

How to promote professional engagement in companies? See 6 actions!

Because it is precisely linked to motivation , professional engagement is not something that just happens overnight. Nor can it be purchased or taxed.

It’s something natural and needs to be worked on continuously. Dispersed and punctual actions may not guarantee this.

Of course, it will depend on whether or not each person is interested in committing. And that’s why hiring people who fit the company’s mission, vision and values is the starting point.

But, some more actions are essential and can/should be put into practice as soon as possible.

After all, it is first necessary to stop losing talent (and knowledge) and then, yes, then, to get the professional engagement of your teams.

For this reason, we have separated 6 steps that companies need to take.

Check out:

Work internal communication

When there is communication and clarity about all scenarios, there is no frustration. After all, expectation and reality will be the same.

Therefore, communicating what is happening in the company is essential. From small things to a new employee to mainly big actions like the creation of a new branch.

Endomarketing actions are important in this. A weekly internal newsletter with news is a simple step to take – and you can get started today!

People need and want to know what’s going on. If you want them to feel engaged, you need to let them know and invite them to contribute as well.

And that’s for good news as well as bad. In fact, in the latter, clarity about what is taking place is even more important.

This is because, according to a survey by Folha de Londrina , layoffs and cuts in benefits, for example, are common causes of this disengagement.

So, just imagine. If this is happening in the company and nobody says anything, how are people going to work calmly? Difficult.

Have a pleasant environment in which to work

professional engagement

The corporate environment is another vital point. Here, we focus more on the physical space itself, which is light, spacious and comfortable.

We spend most of our days at work.

So, in order to create and positively impact customers, the place needs to be able to welcome and inspire.

Of course, the financial reality does not always allow for a cool environment that allows for this. But how about an alternative?

The home office is a good outlet to allow (once a week, who knows) people to feel better.

Even more so if we think about big cities and displacement. Certainly people waste a lot of time in traffic.

So why not give them a different day? Obviously always with responsibility. Define the terms well so that the work doesn’t go undone.

Test and trust. If it works, keep it.

Invest in onboarding new employees

When a new customer buys your service, you onboard them so that they become familiar and comfortable with what they bought, right?

So why not apply this same concept when new contributors join? You need to give an official welcome and business card, making a good impression initially.

Create an onboarding program for employees to feel valued. Engage those already on your team.

Show right away that the company cares about people and that, at the beginning of the activities, newcomers will have all the necessary support.

Know how to recognize the merits

professional engagement

There is no way to get professional engagement if you never recognize people’s merits. If a goal is met, it must be acknowledged.

But not only with the famous “slap on the back”. People have their own personal goals and financial recognition or some other type of bonus is good practice at this time.

If we think of a sales team , if the goals for the month were met, in addition to the payment of sales commission , think of some other incentive.

This will motivate your salespeople to want to double the goal next month. And then who wins is your company.

Give opportunity for growth

Delegate and trust. If you want people to grow in the company and develop self-knowledge, start giving them more opportunities.

It can be with small tasks and activities in which the employee is autonomous to think, develop and implement, for example.

It worked out? Raise the ruler and give it something more complex. Didn’t you? Give feedback on what you can improve and try again with the same complexity.

Trust your team initially and manage closely so that you can stimulate the development of skills and competences.

Analyze how it’s going, do a fair performance review to see what it’s evolved into. So you can identify a person with leadership skills, for example.

It can be strategic in different sectors of the company. But how would you know that if you hadn’t given her a chance?

Give tools that enhance the work

professional engagement

If you want professional engagement to be reflected in results for your company, you need to provide tools that enhance the work of your teams.

Digital transformation is essential for anyone who wants to motivate employees and ensure better results.

If we think about a sales sector of a company, the use of a CRM is essential for everyone to have maximum productivity.

Something that is directly linked to people’s well-being. After all, the more you sell, the more the company grows, the more commission you earn and the more goals people accomplish.

Think of tools as a whole, from good computers and internet connection, to software like marketing automation , for example.

With the technology present in the company, you give everyone the condition to get involved.

By promoting the actions we talked about, you pave the way for your company to grow, retaining knowledge and generating value for the customer.

So, how can we help you?

If you have questions about content or want to know how technology helps with professional engagement, talk to a consultant today.

Enjoy and read two articles that will help you to have more engaged and productive people in your business.

The first addresses how it is possible to have and develop, within organizations, a success mentality .

The second brings 366 motivational phrases for you to motivate yourself and positively impact your employees on a daily basis!

Good sales!