• August 1, 2021
Account Manager

Key Account Manager: who is it? What does it do and why is it important?

The key account manager is a fundamental part within the company to deal with large accounts, ensure an assertive relationship with the customer and seek not only to retain them but also to carry out upsell strategies. After all, you know better than anyone that it is easier to sell to someone who is already…

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Online Business

Online Business: 15 Ideas for Online Business in 2021

Self-employment and doing business online have become relevant since the emergence of the Internet. Online business is an island of stability in today’s modern world full of lockdowns and quarantines. Cafes can be forced to close, shows can be cancelled, however anyone who manages to run an online business will not be affected by any quarantine…

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Business Process Management

BPM: definition, applications and benefits for companies

BPM is the acronym for Business Process Management which, in a Portuguese translation, means Business Process Management. This is a discipline that serves to improve companies’ businesses and their organizational capacity (no matter what their segment or size) and which has technology as its main ally. Managing businesses, even if they’re not big, is a complex…

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Cost management

Cost management: see what it is and how to do it in your business

Cost management is the intelligent management of any company’s expenses. Without a job well done, it is not possible to optimize costs, nor identify opportunities that increase profit, reduce unnecessary expenses. Its task, therefore, is to make each decision more strategic within organizations. For those who manage a company it is nothing new to face challenges and…

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Professional engagement: how to stimulate your team on a daily basis?

Professional engagement can be understood as the behavior of a company’s professionals who show commitment and focus with the organization’s goals. By dedicating themselves, they will also meet their personal goals. But for that, some actions are necessary internally. Having engaged employees, “wearing the company’s shirt” and really focused on doing more and better… Ah, this is…

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Decision making: how to do and care for managers at this time

The decision-making is a moment that requires the utmost care by managers in any industry or situation within a company. Misguided or even hasty choices can determine the success or failure of some sale or even the business as a whole. On the other hand, if the internal process is straightened out, if the steps for decision-making…

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Break even: how to find financial balance in your company?

CONTENT ON MANAGEMENT AND PRODUCTIVITY . Break even point is the English equivalent of “break even point”. This expression is used to designate the precise value of a company’s financial statement. The amount of revenue needs to be greater than fixed and variable costs. That is, how much you need to reach to cover all costs, not to…

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Lead Generation on Facebook Lead Ads integrated with CRM

The lead generation by Facebook Ads Lead  is not a new strategy. However, it is used with great success in B2C companies. Not all B2B companies are able to use this strategy effectively. In this article I bring an interesting topic: a type of ad that has been offered for some years (since 2015 actually) by Facebook but which…

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Plan Do Check Act

PDCA Cycle: What It Is and How It Helps Improve Business Results

The PDCA Cycle is a methodology used to solve problems and achieve organizational and personal goals. Mainly disseminated here in Brazil by the Falconi management consultancy, of Professor Vicente Falconi, it is used in thousands of organizations around the world to evaluate the efforts and the results generated, seeking continuous improvement. Using the PDCA cycle is an excellent…

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