• August 1, 2021
Business Process Management

BPM: definition, applications and benefits for companies

BPM (Business Process Management)

BPM is the acronym for Business Process Management which, in a Portuguese translation, means Business Process Management. This is a discipline that serves to improve companies’ businesses and their organizational capacity (no matter what their segment or size) and which has technology as its main ally.

Managing businesses, even if they’re not big, is a complex task – and you know it well.

There are many variables, details, and missing something (even a small one) can be decisive for compromising the results.

Therefore, technology has a crucial role, but not only to organize the processes. It is an important competitive differentiator to improve delivery and, of course, generate more value for customers.

But, after all, how is BPM? How is it applied in companies and what are the immediate benefits it brings?

These are questions that, from now on, we will start to debate in this article. By the end of it, we hope you realized its importance and also how it can impact your business.

We will see?

Good reading!

What is BPM, Business Process Management?

BPM is a set of practices focused on the continuous improvement of a company’s processes.

The best definition for it takes us to a discipline of managing these processes – whatever they may be.

It is, without a doubt, much more an organizational capacity than a methodology, set of tools or business structure.

And something important for the company to be able to reconcile its strategy with the needs and expectations of its customers.

After all, one thing is linked to another: when there is a process that works, this is reflected in the quality of delivery – and all of this is decisive for the customer’s success .

One of the characteristics that BPM has is its ease of adapting to the reality of companies. So, be clear: there is no method or script here to follow.

Its purpose is to systematize and also facilitate organizational processes (internal and external) that are complex and require attention to detail.

That’s because Business Process Management brings out the really relevant information.

Control to make the best decisions: the aspects of BPM

It exposes how processes need to be performed so that improvements are applied in the right way and at the right times.

Thus, from there, decision-making can take place in a much more assertive way, with a broad and correct view of the business.

BPM is therefore essential for organizations to achieve their goals and objectives – no matter their size.

This reality is possible through management and control methods. Techniques and tools for analysis, optimization, application and control are also vital.

This is a practice that aims to have full control of all processes involving human and financial resources, among others.

For this, some aspects are fundamental:

  • Innovation;
  • Strategies;
  • Goals;
  • Culture;
  • Flexibility;
  • Papers;
  • Methods;
  • Technology.

BPM Applications for Businesses

Everything in life requires organization. And, to have processes flowing, that work in organizations, it is essential to have their stages well defined.

First, define what the company needs to achieve as a goal. Let’s say it’s training new salespeople, okay? What steps do they have to go through to reach the desired level? Define them.

Then, separate them into modules and apply them in an organized way, fulfilling all the necessary path. But within each step, what needs to happen?

What requirements are needed to move to the next one? Establish them and, then yes, get to work.

That said, we’ve separated 4 BPM applications within organizations. This practice can occur to:

1 – Process mapping

The first step, as mentioned above, is to find out which details are fundamental for the business to function.

From there, it is necessary to document and organize them in a clear and didactic way for everyone. That is, gather the knowledge needed to accomplish the mission.

This is an important task because it allows a complete knowledge of the process and where management is failing.

At this point, it is possible, even before getting your hands dirty, to identify bottlenecks and act on them immediately.

More than that, when mapping the processes, you can already predict the necessary resources, estimate expenses and also understand which people fit for each action during the processes.

2 – Standardization of processes

Then, it’s time to look for a pattern and organization of processes. And this will have to be followed almost to the letter by everyone involved.

It is not about following a closed methodology. Each company has its own peculiarities and turning to a single method is not exactly a good practice within BPM.

After all, there are many people involved in various actions. Designating a single way of working, it is quite possible that the necessary adaptation to the methodology will not occur.

BPM, Business Process Management: standardized processes

Standardization refers to the requirements to be fulfilled to advance the steps in the process.

The focus is to ensure that this modus operandi can be replicated by anyone until it is realized that it needs to be modified.

Improvement is constant, and the more people involved, the more insights you have to eliminate bottlenecks.

3 – Process improvement

This practice concerns the additional repairs that the processes need to undergo – both to achieve the final result, but also to guarantee its viability. For this, it is necessary:

  • deeply analyze the current process and understand how it can be more productive;
  • create a workflow that optimizes time and is focused on producing more and delivering more value to customers;
  • document the best practices for each task and seek a model that is easy for employees to understand.

More than that, it is essential to have a team capable of redesigning the process – if necessary.

And the implementation of improvements needs to have some “guardians”, those who will help to accelerate knowledge within the teams.

4 – Process optimization

Finally, after mapping, standardizing and applying improvements, process optimization is inevitable within the organizational capacity that BPM preaches.

Reduction of costs, risks and knowledge flowing within the company. And again: this will show itself in the quality of delivery to the customer.

More than that: confidence and self-esteem will also be greater in the work environment , which is essential for an organizational culture that is always strong in organizations .

The Advantages of Business Process Management

When this organizational capacity is maximized, the advantages begin to appear within companies.

After the correct application, it’s time to show the value that the company has. And the benefits that BPM brings to organizations are numerous.

Here, we separated 5 for a better analysis. Check out:

1 – More transparent processes

When there is communication and clarity in actions, motivation is high in companies. And correct process management provides this.

Transparency is essential for all employees to be aware of what and how they need to do it. This creates a collaborative culture and generates a (very fundamental) synergy between teams.

More than that, when people see the value of their work and how it is reflected throughout the company, their engagement with the routine is much greater.

2 – High productivity

With no bottlenecks, with the right team and best practices being known, internal productivity is high . Standardization of processes is the engine of all this.

It is a necessary step to avoid the rework that will inevitably lead to frustration.

Therefore, the organization is again fundamental. Using a system in the kanban model, for example, is something of enormous value.

In this way, and in a broad and clear way, it is possible to perceive all the details necessary to produce more and better daily.

3 – Cost reduction

BPM, Business Process Management: cost reduction

With more efficient processes, higher productivity and consequently less rework, cost reduction is imminent.

After all, processes become more efficient and employees won’t need to spend hours on end to complete their tasks.

When this happens, people have more time and willingness to contribute more insights that will reflect real gains for companies.

And this, without a doubt, is an advantage to be even more competitive in relation to the market.

4 – Major control

Performance indicators ( KPIs ) are fundamental for BPM to work correctly and for there to be total control over processes.

When there is control, there is management. That’s why technology proves to be so important.

It is she who will provide the necessary control of what has already been done and what is yet to happen.

More than that, with specific reports for each period and a record of each activity, managers can know if the best practices were applied or not and if they still make sense for the business.

5 – Greater customer satisfaction

Customer focus is non-negotiable for companies. BPM serves to keep this thinking constant for everyone.

Qualified delivery, in less time, increases customer satisfaction and creates value for everyone.

When this happens, it is not only possible to satisfy your customers, but also to make them loyal and evangelizers of your brand.

Make BPM through your CRM

A CRM is much more than a sales system. The software, as it does not limit the creation of pipelines, is perfect for organizing any type of process.

If you have a process and have well-defined steps then you can manage it through the tool. The sales process is just one of many that can be controlled there.

In the case mentioned above, when training a team, you take advantage of the kanban-style funnel to be able to deliver each training module in the best possible way.

Or, how about using it to interview a candidate for a job opening. He fills out the application form and already falls into an automation with instructions on what to do.

What if you want to manage your establishment’s reservations? Take advantage of the integration with the public calendar, configure the necessary steps and have full control.

The possibilities are endless. If there are processes and there are defined steps, CRM is your strategic ally for an ever more efficient management.

So, how can we help you?

If you have questions about the article or want to learn more about the role of CRM in process control, talk to a consultant today .

Take the opportunity and read two articles that will help you to have greater productivity in your day-to-day.

The first one brings some tips on how to have an administrative management that is really efficient.

The second talks about how the OKR methodology helps bring better results within organizations.

Good sales!