• August 1, 2021

Sales Promotion: 8 Tips for Successful Promotion

Making a sales promotion , at first, seems like an easy task. After all, just lower the original price you’ve been practicing and…  voilà ! The job is done. It’s… well… reality shows that it’s not exactly like that. Carrying out a sales promotion is more complex than you might think – and this should be made clear right away. The…

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Plan Do Check Act

PDCA Cycle: What It Is and How It Helps Improve Business Results

The PDCA Cycle is a methodology used to solve problems and achieve organizational and personal goals. Mainly disseminated here in Brazil by the Falconi management consultancy, of Professor Vicente Falconi, it is used in thousands of organizations around the world to evaluate the efforts and the results generated, seeking continuous improvement. Using the PDCA cycle is an excellent…

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How to lead a sales team by example? See 7 tips

Leading a sales team by example is something that must be constantly pursued by directors and heads of sales. If the words convince and can move some people forward, the examples drag and are definitive. But, for this, it is necessary to practice some important actions. Regardless of the area of ​​expertise, a good leader is capable…

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